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With wide-ranging passions in the communications world, the one place that “fit” was a career where all facets of visual, written and strategic communications come together in equal parts. Branding provides an opportunity to help clients see their business vision come to life and recognize the impact a visual identity has in increasingly commoditized markets.
Rachael graduated from Kent State University with a degree in Visual Communications and a minor in Public Relations not quite realizing how to meld the two together, but on the search nonetheless.
So far, her career has included brand management at a large manufacturing company and marketing management for a small civil engineering consulting firm. She loves deep diving into the opportunity to develop brand standards from the ground-up and infusing creative juices into places that just don’t quite know what to do with them.
Outside of work, Rachael is probably working outside. On Ohio’s nicest days, you’ll find her biking, kayaking, exploring and camping with her husband, however, if it’s snowing, you’ll find her curled up in her comfy chair with a good book and some local coffee.