Rebranding
CTI Engineers
Role: Marketing Director, Strategy, Design
practical innovation, by design®
CTI Engineers, Inc., is an employee-owned civil engineering consulting firm specializing in water and wastewater infrastructure design. With issues attracting new business, recruiting and maintaining engineering talent and a desire to strengthen existing corporate relationships, CTI believed its current brand was lacking a unified, modern, or recognizable identity.
Building on decades of engineering experience, CTI has a proven track-record of award-winning success, continuing to set industry standards for innovation and quality designs. The new, comprehensive brand strategy focused on creating a new corporate identity that provides a solid foundation for effective brand establishment in an increasingly commoditized marketplace. The company’s new visual identity derives inspiration from natural influences. It evokes a connection to the earth and reflects the environmental nature of its services.
The new company branding represents change. As CTI strives to provide the latest innovative solutions and stay on the cutting edge of new advances in engineering, the brand must reflect these strives. While staying at the forefront of rapid changes in the marketplace, CTI will continue to provide the same practical innovation, by design® the company has been known for since its founding 30 years ago.
