Rebranding
Energy Focus
Role: Brand Manager, Website Project Manager, Brand Design, Marketing Collateral Design, Copywriter
innovating the future.
Reinventing the lightbulb sounds like an impossible task, but Energy Focus strives to do just that everyday. With more than 30 years of lighting experience, Energy Focus has a proven track-record of award-winning success establishing industry standards.
In order to reflect the forefront of innovation, the corporate identity needed an upgrade. The company’s new visual identity combines sharp color and vibrant imagery with a minimalistic design to closely align with the company’s mission to create innovative LED retrofit technologies for the most demanding applications where performance, quality and health really matter.
Brochure for target markets. Role: Research, copy writer, photographer, designer
Trifold Company Snapshot. Role: Designer, Copywriter
Large format canvases for the showroom Role: Designer, copywriter
Tradeshow roll-up Banners. Role: Design, copywriter
Flicker Campaign Ad. Role: Campaign creative director, design, copywriter
Flicker Campaign Infographic. Role: Creative Director, copywriter, designer
Product Launch Infographic. Role: Research, copywriter, designer
Product Release Advertisement Role: Creative director, design, copywriter
20 x 30 Tradeshow Exhibit Booth. Role: Tradeshow coordinator, Creative director. Event budget: $150,000